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The positioning of your ads can have a big impact on the number of clicks you receive and therefore your overall success. Our flexible ad formatting allows you to customize your ad groups to make them blend in to your site seamlessly.
To help maximize your earning potential we have provided some tips on where to place ads on your site. If you do have any further questions you can contact your Account Manager.
Ad Blending
Blending ads into your site can have a considerable difference to the Click Through Rate (CTR). The theory is that by making the ads integrate into the style of your site your users are not confused nor irritated by intrusive advertising and in turn attract more clicks.
Banners
Banner advertising is excellent for branding and Advertisers will use banner spots to help promote their websites. The 468x60 standard banner or 728x90 (leaderboard) banners are very popular sized banners for using at the top of a website. The example below shows a 468x60 banner in a premium position on the Bulktown.com website.
Forums
Forums are one of the most common interactive communities. Forum users are generally long term so they do become "ad blind", resulting in a low CTR making it hard to make money. There are certain positions on a forum however that attract more eyes and therefore clicks. One of them is the space below the first post in a thread (as seen below).
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