ADTOLL™ was founded by twin brothers Dan and Paul Rucci. It's goal is to provide high quality, personalized, interactive online services.

In October 2008, it was acquired by ADTOLL.COM LLC. ADTOLL™ is a trustworthy service that allows web site owners to generate revenue through advertising. ADTOLL™ is the link between Publishers who want to sell ads on their web sites and Advertisers who want to buy ads.

The people involved in the development and operations teams of ADTOLL™ have a diverse range of qualifications and skills including Business Management, Engineering, Marketing, Human Resource Management, Information Technology and Law. The ADTOLL™ team is dedicated to providing the best service available and to assist customers to achieve their goals.

To be the first choice Ad Management service for web site owners and to provide a healthy return on investment for Advertisers and Publishers.